Today, transportation, logistics, and other companies that rely on truckers are struggling to find the drivers they need. At present, many of the traditional recruitment methods simply aren’t yielding positive results, making them ill-suited for the challenges that lie ahead.
Fortunately, you can improve your recruitment results by using the right techniques. If you need to find CDL truck drivers this year, here are five tips to make it easier.
- Streamline Your Approach
Currently, efficiency is the name of the game with it comes to hiring. If you want to boost recruitment, simplify your process as much as possible.
Create a straightforward online application that drivers can use, allowing those who can submit a resume to bypass the bulk of that process. Use automated screening to identify candidates with key skills or experience. Reach out within 24 hours if you have a worthwhile applicant. Finally, use remote video interviewing to expedite that phase.
If you can extend a conditional job offer within three business days, you’ll have a far easier time engaging with drivers and securing them before they look elsewhere. Make every effort to ensure that happens.
- Embrace Communication Alternatives
Most hiring managers and recruiters are used to speaking with candidates over the phone or by email. However, those aren’t the most efficient forms of communication, particularly if the applicant is currently employed elsewhere.
If you want to speed the process up, use the proper communication alternatives. Text messaging is ideal for boosting engagement and moving things along. However, you can use social media messengers, too, especially if the application was submitted through a popular platform.
- Showcase a Strong Employer Value Proposition
When you’re hiring, it’s easy to focus on the company’s needs. However, if you want to improve recruitment, ensuring candidates know what you bring to the table is essential.
With a strong employer value proposition, you demonstrate what candidates gain by choosing your company as their next employer. This can include access to critical benefits, like medical insurance or retirement, as well as unique perks, flexible schedules, performance, bonuses, and more.
- Don’t Neglect Social Media
Connecting with Millennials and Gen Z is essential if you’re going to achieve your recruitment goals. Since that’s the case, make sure you have a strong social media presence, creating opportunities to connect with those drivers.
In most cases, you’ll want to start with Facebook and LinkedIn. After that, consider branching out onto other popular platforms, like YouTube or TikTok. That gives you places to highlight your culture, provide tips to support driver success, and discuss opportunities. Just make sure you balance valuable content with recruitment efforts, giving a wider audience a reason to engage.
- Find the Right Driver Leasing Partner
While recruiting drivers on your own can generate positive results if you use the tips above, few things accelerate recruitment like partnering with the right driver leasing company. At PTS, we aim to make securing the drivers you need as easy as possible, all while providing ample hiring flexibility to ensure your workforce remains agile.
If you need to find CDL truck drivers, the team at PTS wants to hear from you. Contact us today.